In the United States, today is Labor Day, a holiday to celebrate the contributions of America’s workers. The Labor Day weekend is also the unofficial end of summer. Last, but not least, it’s a great excuse for businesses everywhere to run sales and promotions.

How does that apply to your business? (more…)

I spend a lot of time talking about how you can improve your marketing. The truth is, there are so many things you can do, you could easily spend all of your time doing them. Today, I’m going to give you some guidelines about how to decide where you should be spending your time. (more…)

Last week, I talked about how to keep visitors coming back to your website. This week, I’ll focus on steps you can take – online or offline – to get your customers to buy from you again and again.

It’s almost always more profitable to sell to an existing customer than it is to go find a new customer. With an existing customer, uncertainty about the quality or usefulness of your product has already been overcome, so less “selling” is needed.  You’ll notice I keep saying “product.”  By product, I mean product or service. (more…)

The secret formula to a successful website isn’t so secret…

Traffic + Conversion = Success

One of the easiest ways to increase both traffic and conversion is to get visitors to return to your site- over and over again.  Returning visitors are easier to convert into paying customers because the more often they return to your site, the more trust they have in you.

Here are 5 ways to make your site “sticky” and keep your visitors coming back: (more…)

The press release used to be the province of big business. It was the way to catch the media’s attention in the hope that they would interview you and publish or broadcast the interview. It was a document that was intended for writers, editors, and producers – not the general public.

Then something happened.

The Internet. More specifically, search engines. (more…)