Marketing on a shoestring is pretty much a way of life for us small business owners. This skill is becoming increasingly important because of what’s been going on with the economy.

Here’s a short list of marketing and promotional tactics that are usually inexpensive to implement and, when done right, can deliver a huge return to your business. (more…)

The press release used to be the province of big business. It was the way to catch the media’s attention in the hope that they would interview you and publish or broadcast the interview. It was a document that was intended for writers, editors, and producers – not the general public.

Then something happened.

The Internet. More specifically, search engines. (more…)