One of the many blogs that I myself like to visit is the Small Business Branding blog.
They are all about helping you understand and conceive your brand from all aspects of your business.
These two articles are just two of their recent entries that I think are worth a read!
The first discusses the importance of Incentives as a piece of your marketing. When used correctly they can help you to draw customers away from the competition- but they have to be done well!
The second entry gives you 5 tips that you need to follow in order to build a strong brand image in your customer’s mind. Starting with that first little piece of paper- your business card.
Another blog that I find worthwhile is Drew’s Marketing Minute.
Today’s entry is about a book by David Vinjamuri called Accidental Branding: How Ordinary People Build Extraordinary Brands. I myself can’t wait to read it!
Sex or Money? is another great entry by Drew talking about the different benefits that can trigger us to buy something. And hey, you have to admire the title! It may seem brash to some people, but you need to catch people’s attention on the web.
You can spend hours on any of these blogs, and I suggest that you do keep on top of your business education!
Happy Reading!
